Francoise Garnier

Francoise Garnier has over 30 years experience in market research, marketing and general management in various B2B and B2C markets. She is an Accredited Associate of the IIB, Institute for Independent Business, and Member of the French Australian Chamber of Commerce & Industry.

Francoise works with clients at strategy and project implementation levels, She focuses on helping her clients maximize their company's capability to generate demand and build their brand profitably.

Francoise applies the skills gained from working in major multinationals and local organisations such as:

• Hoechst Pharmaceuticals
• Effem Foods (now Masterfoods Group: Uncle Ben's of Australia, Mars, Masterfoods)
• CNOF France, a management training institute
• Bunge Foods Australia (Sunicrust Bakeries, Don Smallgoods, Bunge Cereals, Bunge Meats)
• Chubpak Brands Australia, a small privately owned petfood company
• Philip Morris Limited Australia, part of Philip Morris International
• Garnier Marketing Pty Ltd - as founder and Director of a Melbourne based Business Advice firm

At Hoechst Pharmaceuticals, Francoise designed innovative market analyses delivering new market dynamics insights.

At CNOF, Francoise was responsible for a significant company repositioning, a new direct marketing communication approach and B2B market research.

At Effem Foods, Francoise headed Market Research and established a pet food market segmentation model which became the marketing framework for the Australian unit. She participated in the application of the research and model to the US and some EU markets. She optimized the value of a very broad market research programme. In marketing management roles she lead innovation programmes creating new platforms for brand growth.

At Bunge she had a wide range of roles leading marketing, sales, new products development for both consumer and customer applications first in the Bakery and Ingredients sectors, then in the Meat/Small goods divisions. Highlights include the development of new marketing models and practices based on an unique market segmentation, the creation of new market dynamics via product differentiation, focused product and customer management, the establishment of a new premium brand (now market leader). She also ran projects in China and Taiwan.

At Chubpak Francoise's strategies and processes contributed to profitable market share gains.

At Philip Morris, as director, mentor and leader of cross-functional projects Francoise lifted the quality of strategic planning and of implementation processes.

Most recently Francoise has conducted market research and developed business strategies for diverse SMEs including a nursing home/retirement village group, an IT start-up, and a property developer. She has developed a brand health/demand generation capability audit, and has built specific expertise in the 50+ market.

Francoise is a Member of the French Australian Chamber of Commerce & Industry. She is an Accredited Associate of the Institute for Independent Business and is an accredited executive coach (Pharos achievement coaching). Francoise holds a Master of Economics majoring in Business & Marketing. Francoise speaks French and English fluently and also studied German, Japanese and Mandarin. Francoise lives in Melbourne and has a home/office in Paris.

Capabilities

• Strategy Planning
  • Industry, Market Channels, Consumer Market & Competitor Analysis
  • Strategic Market Segmentation
  • Strategy Development

• Business Planning and Business Plans
  • Demand Generation Capability & Brand Health Audit
  • Market Research, Marketing & Sales Planning
  • Brand Portfolio Management
  • New Product Development Process
  • Execution To Market Processes
  • Business Plans
  • Project Management

• Management Coaching & Mentoring
  • Achievement Coaching Programme