business management consultants - business plans,business strategies, consulting,business development, strategic planning

Chris Thomson

Chris has a MA in Marketing from Monash University, and is a Certified Practicing Marketer CPIM.

He has worked for over 30 years with technology-sector companies in sales, marketing and management, helping to increase market share, improve profitability and develop export markets.

He is skilled in strategic marketing, product innovation and building effective distribution channels in local and international markets.

Chris has helped clients to optimise the structures, strategies, processes and people that now characterise these businesses as outstanding within their competitive arena.

In addition to his work with individual companies, Chris has worked with governments and industry associations to create and deliver a number of sector-development initiatives.


Professional Memberships:

  • Australian Marketing Institute, Associate Fellow, CPM
  • Institute of Management Consultants
    Federal Councillor, Director, past President - Victorian Chapter
  • AusBiotech (Member)
    AusMedTech (past Chairman of the Victorian Advisory Board)


Recent Experience includes:

  • Helping a start-up Medical Device company from first prototype to capital-raising, including market research, development of business model & strategic business plan, financial forecasts and Information Memorandum
  • Reviewing and advising of improvements to the distributor network of a Scientific Equipment manufacturer
  • Conducting a Diagnostic Review of a manufacturing company; which helped tem to make changes to their business strategy; and prepare an Information Memorandum to attract international strategic investment. 
  • Advising a Biotechnology company on its export strategy into Asia, including appointment of distributors, pricing strategy and marketing communications
  • Reviewing the future technology requirements of a niche manufacturing industry to support a grant application
  • Conducting a feasibility study for an Education & Training institute to assess a potential target market
  • Designing and delivering Entrepreneurship training to 60 companies across Australia
  • Writing the Australian state government of Victoria's Strategic Industry Plan for the Medical and Scientific Equipment industries.





  • Marketing Research,
  • Strategy,
  • Communication,
  • Sales and distribution; domestic and export



  • Business Strategy
  • Business planning and
  • Organisational structuring



  • Innovation of New products,
  • Business models or processes to create new sources of customer value


Performance Improvement

  • Performance Optimising for people, processes and resources to maximise outputs and profits



success stories about growing a business and government grants