Success Enterprises Consulting Quarterly
Welcome to the 2nd edition of Success Enterprises Consulting Quarterly.
Here's to your success!
"Make your competition irrelevant"
How easy is it to worry about what the competition are doing? Some people worry a lot and they worry to the extent that it affects their ability to think straight. If you can avoid falling into this trap you can take that energy and focus it into growing your business you will be far better off.
A client asked us this question recently. How can I avoid the potentially very painful impact of some competitor activity?
We worked with Jennifer Elliot and we helped her to think through "What are my options and what can I do now that will make a difference?"
The Media (aka Chicken Little) love telling us how bad it is.
Some of it may well be true. But there is a lot that they do not see and do not report ... and who is in charge of your business strategy anyway ....the journalists or you as the business leader?
Read more ...
With the environment the way it is now, Hope is not a good strategy. However, Partnering for leverage can bring huge benefits.
One of our Associates, Robin Power is the MD of the Asia-Pacific hub of Affinity MakerTM. Robin, who was recently interviewed by Business Essentials Magazine, is one of Australia's experts who are able to help business in the area of partnerships and alliances.
In our view, leveraging partnerships and alliances as a growth strategy is definitely better than HOPE.
Readers of Success Quarterly, can save over A$500 by contacting Affinity MakerTM and learning more about B1G1
Read more ...
Making the Competition Irrelevant
Last year, the CEO of a business which had been experiencing rapid organic growth over the past few years came to us because they were concerned about competitor activity.
The CEO, Jennifer Elliot, was concerned that this activity could potentially have a serious negative effect on the distribution part of the business - the licencees.
"You know, when you get a problem and you get all afraid of what the competition could do to you - you go and see someone like Steve Wood, and he gets your head straight. He sits you down and gives you a process that makes all the difference. It was short, sharp and to the point.
The four hours that he spent with me, had me relook at some of the business models that I had. I changed them immediately. We took action and I can assure you that because of his counsel, we made, at least, an extra A$175,000 in our pockets in the six months following that."
Jennifer Elliot, CEO, Integrity and Values.com
Thank you Jennifer.
Partnering as a Growth Strategy
By Robin Power. Managing Director - Asia Pacific Hub at Affinity MakerTM.
Using partnership leverage is a very effective way to raise the level of success and reduce the time to achieve your revenue growth objectives.Leverage: More results with less effort
Leverage: More results with less effort.
"Give me a lever long enough and I will move the world" Archimedes
Establishing partnerships or alliances is an innovative way to cost-effectively develop new business by leveraging off another organisation's credibility and/or customer base.
Successful examples of companies which have used partnerships and alliance to great effect include:
Alliances and partnerships might seem like a big business concept. However, it could be something as straightforward as joining forces with your local gym to promote health products or linking together a store selling sewing machines with a fabric store.
Some of the benefits you could obtain from establishing partnerships and alliances include:
Leverage: More results with less effort
"I would rather earn one percent of the efforts of 100 people
than 100 percent of my own efforts."
J. Paul Getty, Billionaire/Oil Magnate
For example, wouldn't it be great to be able to target the database of an organisation with pre-profiled clients who exhibit the buying behaviour your business looks for?
Affinity MakerTM has now developed an online tool called the Affinity EngineTM.The tool allows businesses to profile themselves and fast-track the identification of potential partner organisations for your business. To learn more visit http://www.affinitymaker.com/ or contact Robin Power on +61 404 114 751
We have organised something special worth over A$500 for those who subscribe to Success Quarterly.
We are always on the lookout for ways in which we can help our clients grow and create a point of difference in the market place.
Just imagine if you owned an accounting practice and every time you filled out a tax return for a client, a child was given a weeks' worth of mathematics lessons. What if you owned a café and every time you sold a cup of coffee, a litre of clean drinking water was provided somewhere it was really needed. Wouldn't it be cool if every time a customer did a particular type of transaction with your business, they would in turn be giving something meaningful to someone else, automatically?
Think what would happen to your sales and revenue generation results?
Well, this is the world of Buy1GIVE1, (B1G1), the home of transaction based giving. Every time someone buys something from a business that is part of the Buy1GIVE1 community, there is a specific effortless contribution made to a Worthy Cause that is selected by that business.
Buy1GIVE1 transaction based giving is a very powerful marketing tool, if used appropriately. For short case studies just focused on results, listen to how three companies have implemented B1G1 within their business on the first video at http://www.buy1-give1free.com/index.php/Joining/Joining-as-a-business.html 1:49 - 5:01
Because of the value B1G1 offers, Affinity MakerTM decided to become a B1G1 active sponsor. When their Asia Pacific Hub Managing Director, Robin Power mentioned B1G1 to us, it made perfect sense as our clients are always on the look out for ways in which they can grow their business and create a point of difference in their market place.
We have arranged that if you contact Affinity MakerTM and ultimately end up using their services, and decide to commit to becoming a transaction based giving organisation, then Affinity MakerTM will pay the annual Buy1GIVE1 business membership (US$365: approx A$550) for your business and they will help you work through the process to make transaction based giving a reality in your organisation.
To take advantage of this offer, click Send email and one of the Affinity MakerTM team will contact you to learn more about your needs, or contact Robin Power on +61 404 114 751